However, this time around we have a slightly different situation. The result of this is that AMD has ”had” to bring its dual-chip cards to market simply to compete with nVidia’s top-end single chip cards (not to mention nVidia’s dual-chip cards as well).
This is still nVidia’s strategy, as its latest ‘Fermi’ architecture proves. In contrast, nVidia has aimed its previous top-end chips much higher, thus creating much more expensive and faster single chip cards. The same architecture is then used to design scaled down versions of the chip to create lower end cards. It then uses two of the chips to create a single monster of a card to compete at that top-end. Shortly we’ll see if it does but first, a bit of a history lesson.įor the last few generations of its graphics cards, AMD’s strategy has been to create a chip that will compete at what it sees as the more lucrative mid- to high-end market of £200-£300, rather than the ultra high-end of £400+. Since AMD’s current top-of-the-range single-chip card, the Radeon HD 5870, is already one of the fastest in the world, this new card is sure to take performance to the next level. Like AMD’s previous high-end cards, it uses two graphics chips housed on a single board and has an internal CrossFire interface to get the ultimate in performance. Today sees the launch of AMD’s latest top-of-the-range DirectX 11 graphics card, the ATI Radeon HD 5970 (codenamed Hemlock).
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